Geof specializes in helping product manufacturers and professional services providers improve business-to-business revenue generation through more effective use of the Internet. He began working in SEO before it was known as such and was named Ambassador for Overture Pay Per Click marketing, an early progenitor to Google AdWords.
His expertise includes Search Engine Optimization (SEO), Pay Per Click (PPC) management and optimization, Google Analytics, user interface design and improvement, e-commerce, shopping cart analysis, conversion tracking and optimization, lead generation, and solving advanced SEO and security problems associated with content management systems including WordPress, Joomla, Drupal, ColdFusion and others.
In recent years, Geoff has managed well over a million dollars in Google AdWords budgets and includes clients in the mobile, education, professional services, software development, business to business and business to consumer marketplaces. He also works with social media campaigns including Facebook, Pinterest and Google Plus however he finds they can add value by building brands but rarely drive conversions. He has been a regular attendee at SEO and PPC conferences including PubCon, SMX, SearchLove and SEMNE. He is a former Director of the New England Institute of Management Consultants and is very happy to be installing solar panels on his roof.