Establish H.S. Trask as an unapologetically masculine brand of shoes inspired by its birthplace—Bozeman, Montana. Create a visual and verbal language that captures the spirit of the West and the essence of their brand. Forge an image and tell a story that connects with men who are confident, independent, and looking for a place to feel at home. We captured the soul and passion of the brand that fits the Trask man’s lifestyle, need for authenticity, and desire for quality.