Javaccino Coffee asked us to help introduce a new line of coffee drinks that would go head-to-head with Starbucks Frappuccino. Their goal was to position Javaccino as the best organic/fair trade coffee product available, made with only the finest ingredients. We created the positioning line: Javaccino. Coffee. Only Cooler. and developed the packaging designs that visually position the brand as a wholesome, refreshing, inspirational, authentic coffee drink for today.