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The Rivers School wanted to update their online image to attract new students and influence prospective parents who have heard about the school by word of mouth. Communicate RSC offerings, pricing, why RSC is different/better than other options. Define the site experience so it was easy for parents to find the right program for his/her child. Target audiences included current parents, local event seekers and Alumni / RSC affiliate (donor, board members). Design and create the site templates and CMS so the client could easily update the content in-house.