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Jones & Vining Positioning and Branding. J&V approached Tomlinson with a challenge –– to help fuel a deep and lasting connection with the shoe designers and product developers who are the lifeblood of their footwear and industrial businesses.The company’s core strength revolved around its 85-year track record of excellence in creating innovative lasts, insoles, midsoles, outsoles, and industrial components in the United States and around the world. After extensive interviews with J&V’s sales and marketing team, Tomlinson worked to position the company as a proven leader with the creative talent and engineering resources to help customers bring their most inspired ideas to life. We executed a broad and deep campaign of traditional and online communications materials and we’re presently working on a social media content strategy, to engage their prime prospects and position J&V for the next 85 years.