OBJECTIVE
Rebrand Ron Jillians Italian Ristorante for the new owners Ed and Rosemary Blouin. Communicate that Ron Jillians has the best food available at the best price. Communicate that they are serving up hearty, authentic fare that would make any Italian grandmother proud. Their original recipes use only the freshest ingredients delivered daily, including pasta from Italy, vine-ripened tomatoes, and locally caught, locally bought seafood. Whether you’re in the mood for brick-oven pizza, traditional Pasta Bolognese, hand-breaded cutlets or our signature steak tips, you’ll find delicious, individually prepared dishes at family-friendly prices. “We promise…you won’t go home hungry or empty-handed—our portions are as robust as the Old-World flavor!” Target demographics 21-60.
SOLUTION
Create an identity that captures the heritage of Italian cooking by using the classic symbol of pasta on a fork. Make it distinctive by having the pasta create the two “ ll ” in the name.
Confirm that the ID is the best for the restauraunt by engaging regular patrons for feedback and approval.
Capture the essenence of the interior of the restaurant with the use of the warm Tuscan colors and the checked table cloth motif.
Employ a variety of media to capture attention of the local community, with use of small space advertising, new website, and outdoor signage.
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