Bill Tomlinson, Principal & Creative Director

For over 20 years, Bill has run a very successful branding firm. He’s served as Creative Director for his own firm and Design Director for major agencies and corporations, such as Hill Holiday and Polaroid. He brings a wealth of experience, maturity and vision to companies looking for strategic creative solutions and a unique approach to branding.

Bill’s forté is orchestrating high-impact branding, marketing and advertising programs – both online and offline – to support marketing goals and drive revenue. He expertly identifies customer connections and develops communication strategies based on feedback and research. Bill leads the Tomlinson team of designers, writers and developers with an iron fist and a velvet glove – with a singular focus on delivering results.

Highlights of Bill’s Career:

  • Created advertising, packaging and collateral systems for Timberland over a 16-year period, helping the company to grow from $100M in sales to over $1B in sales annually.
  • Handled positioning, promotional and communications for Earth Footwear, including consumer catalogs, advertising campaigns, online efforts and point-of-sale materials, resulting in an increase in sales from $2M to $10M in 2 years.
  • Developed merchandising and sales campaigns for Carpet One, increasing company sales from $2.6B to $3.3B over 3 years.
  • Generated advertising and design solutions for GovConnect in 14 government agencies; garnered the attention of GovOne who purchased the company for $45M.
  • Designed corporate ID, marketing efforts and brand packaging for Stonewall Kitchen, earning an award for “The Best in Show” at the New York Fancy Food Show.
  • Managed brand awareness and marketing for Lotus/IBM, marketing the brand as the go-to software solution, generating continuous growth in sales over 5 years before IBM acquired the company.
  • Established positioning, brand image, and messaging for Vibram FiveFingers; developed Vibram’s ecommerce web site to maximize marketing impact and nurture customer relationships; created web site information architecture, navigation, overall design and user experience; managed all media, content, copywriting, final coding and testing from the ground-up. Now in its 6th year, sales are more than $70M.